The Leave No One Behind film was created to bring the concept of Leave No One Behind to life. Using scenes from Yann Arthus-Bertrand’s film ‘HUMAN’, this powerful film tells an emotional story around the world’s most disadvantaged, giving voice to some of the most marginalized people and inspiring action for a better world. The film was launched in front of world leaders at the opening of the UN General Assembly, in September 2016 and was shown at events around the world.

Ahead of the 2017 High Level Political Forum, the LNB Partnership joined forces with UN Women for the Leave No Woman or Girl Behind campaign. For this, Project Everyone created a series of short awareness raising films spotlighting many of the issues affecting women and girls who are at risk of being left behind in Africa and around the world. They powerfully tell the stories of women and girls across Kenya who are facing different aspects of poverty, exclusion and discrimination

The Global Goals campaign was delivered through a series of outreach pillars and a bespoke communications and advertising campaign centred on the call to action to “Tell Everyone”.

This was delivered through partnerships with as many schools, communications and media companies, civil society organisations, brands and business networks around the globe.

Highlights of the campaign included:

Millions of children were taught about the Global Goals, with the World’s Largest Lesson thanks to commitments from Ministries of Education in 103 countries.

136 flags  were raised from the North Pole to North Korea, Moscow’s Red Square to 10 Downing Street, Larke Pass in Nepal to Lira Town in northern Uganda.

Mobile operators sent text messages to 925 million customers about the Goals

Global Citizen acted as the launch pad for the activity – with both interstitial films and branding reflecting the Goals. 60,000 people attended the Global Citizen Festival including; Michelle Obama, Leonardo DiCaprio, Bono, Bill and Melinda Gates and Malala Yousafzai. The concert was headlined by Beyoncé and Coldplay and watched on TV in 26 countries

#GlobalGoals was trending across the world on social media, thanks to the support of 20 of the world’s top websites, as well as David Cameron, Hillary Clinton, Jennifer Lopez, Ashton Kutcher, One Direction, David and Victoria Beckham and many more

Countless people joined a star studded line-up in the crowdsourced film ‘We The People’ – contributed to by Stephen Hawking, Daniel Craig, Jennifer Lawrence, Kate Winslet, Meryl Streep, Robert Redford, Colin Firth, Stevie Wonder, Her Majesty Queen Rania Al Abdullah of Jordan and many more.

The world’s First Global Cinema Ad produced by Aardman and voiced by Liam Neeson and Michelle Rodriguez premiered in cinemas in 34 countries around the globe

Radio Everyone broadcast Goals related content in 75 different countries across more than 600 different radio stations.

‘Invisible man’ artist Liu Bolin created a new piece of artwork by camouflaging himself in front of 193 UN countries’ flags

We produced the self-shot and archive footage film, Generations Together, that united inspirational people from across geographies, generations and sectors to deliver a key message; that we want to live in a world where women’s right are equal rights and where every girl and woman can make their voices heard and achieve their dreams. From 7 year-old Sama to renowned activists and leaders like Leymah Gbowee, and Chair of the Elders Mary Robinson to prominent figures such as Megan Rapinoe, Winston Duke and Jazz Jennings to grassroot campaigns; each contributing to the message of why we need to #ActForEqual.

Notable leaders, activists and celebrities in the film include:

• YouTube star, Jazz Jennings who is one of the youngest publicly documented people to be identified as transgender. Jazz’s #ActForEqual message is ‘we deserve to be treated equally and respected for who we are.’
• Peace activist Leymah Gbowee who is responsible for leading the Women of Liberia Mass Action for Peace movement that helped bring an end to the Second Liberian Civil War in 2003. Leymah’s #ActForEqual message is ‘we need more women at the peace table’.
• Former President of Ireland, UN High Commissioner on Human Right and Chair of The Elders, Mary Robinson also joined the #ActForEqual campaign to share her message that ‘we shouldn’t have to smash glass ceilings.’
• TikTok influencer and author, Evie Meg who – through her educational and funny videos – raises awareness and debunks myths and stigma surrounding Tourette’s syndrome. Evie added her voice by saying ‘let’s break down barriers and change perceptions.’

The full cast list is: Sama Katurji, Hajer Sharief, Khothalang Leuta, Winston Duke, Megan Rapinoe, Nadine Gasman, Chamathya Fernando, Leymah Gbowee, Muniba Mazari, Zidane Cruz, Tatiana Calderon, Gitanjali Rao, Bonita Sharma, Kyzzhibek Batyrkanova, Tarcila Rivera Zea, Ixchel Maria Jose Lucas Adolfo, Delphine O, Mary Robinson, Cecilia Moyoviri, Sharon Bhagwan-Rolls, Jazz Jennings, Evie Meg, Sandra Sanchez, King Kaka, Dr. Denis Mukwege, Phumzile Mlambo-Ngcuka

The film was launched ahead of the forum across all UN Women, Global Goals and partner social channels. As the film’s call to action was for the public to respond and answer ‘Why Do We Need To Act For Equal?’ it acted as catalyst for public engagement with the Generation Equality social campaign #ActforEqual. To amplify the campaign further, we collaborated with TikTok UK to engage their creators in responding to the call to action and inspiring their audiences to do the same.