Choose Life

Project

Choose Life

Partners

The Climate Coalition

The Brief

Launched on 2nd October 2020, Choose Life is a call for meaningful and ambitious climate action from the UK government as we recover from the pandemic. A collaboration between Project Everyone and The Climate Coalition, Choose Life encourages the British public to sign an open letter to the UK Prime Minister, putting pressure on the government to build a better, fairer, greener world, guided by the Global Goals.

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The Approach

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At the heart of the campaign is a quirky, arresting film creatively inspired by Trainspotting and voiced by original cast member Kelly Macdonald. Directed by Adam Smith (The Chemical Brothers director and TV director on Skins and Doctor Who), the film revisits Trainspotting’s iconic opening monologue as a call for climate action, written by Scottish poet Mike Benson, with creative direction from writer, film director and UN Sustainable Development Goals Advocate Richard Curtis.

Alongside the film is the Choose Life platform, which directs viewers to a series of UK-focused campaigns and educational content echoing the system change we call for in the film. https://chooselifenow.globalgoals.org

The aim of the film was to deliver a message of hope and empowerment that collectively we can do something about this issue, when we take action.”

Adam Smith The Climate Coalition

The Results

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As of January 2021, the film accumulated almost 400,000 views across platforms and accounts. It was shared by a wide range of organisations such as Make My Money Matter, Extinction Rebellion, Global Citizen, Culture Declares Emergency, Nature Trust and more. It performed very well on our partners’ channels, becoming The Climate Coalition’s best performing organic video on their Instagram feed. The launch was also supported by key influencers such as Lewis Hamilton, Coldplay, Cel Spellman, David Morrisey, Jaime Winstone and Kevin McKidd.

OTHER WORK

Forest for Change

As part of the third London Design Biennale, Project Everyone collaborated with artist Es Devlin, Artistic Director of LDB, to take over the iconic courtyard space at the centre of Somerset House

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Nations United

The aim was to create a film, a unique 30-minute global broadcast to mark the 75th anniversary of the United Nations and the 5th anniversary of the Sustainable Development Goals.

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World’s Largest Lesson

During the COVID-19 outbreak, when so many children are learning at home, World’s Largest Lesson and UNICEF have created a distance-learning YouTube show.

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Business Avengers

The Business Avengers comprise some of the world’s largest and most influential companies, all of which are committed to playing a significant role in achieving the Global Goals.

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Dear World Leaders

The letter was launched in January of 2020. At the start of the critical year, 20 of the world’s most iconic and leading activists- from Nobel laureates Malala Yousafzai and Nadia Murad,

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Goalkeepers Global Goals Awards

In partnership with the Bill & Melinda Gates Foundation, the Goalkeepers, Global Goals Awards are an annual recognition of remarkable individuals

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Goalkeepers

Launched in 2017 in partnership with the Bill and Melinda Gates Foundation, Goalkeepers is a multiyear campaign dedicated to accelerating progress towards the U.N Sustainable Development Goals.

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Bringing the Global Goals to London Tech Week

Between the 10th and 12th June 2019, over 20,000 delegates from 98 countries passed through London's Kings Cross to attend the CogX Festival of AI and Emerging Technology

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International Day of the Girl 2017

On October 11th, Project Everyone launched the #FreedomForGirls campaign for International Day of the Girl, in partnership with UNICEF

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DAVOS

From the 21st to 24th January 2015, over 2,500 heads of state, business leaders, philanthropists and artists arrived at Davos for the World Economic Forum to discuss global issues and solutions.

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#WhatIReallyReallyWant

In societies around the world, gender discrimination and inequitable gender norms are much more likely to limit girls’ ability to go to school

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Leave No One Behind

When world leaders signed up to the Global Goals, they promised to ensure that ‘no one is left behind’.

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TELL EVERYONE

When world leaders signed up to the Global Goals, they promised to ensure that ‘no one is left behind’.

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Act for Equal

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination and discrimination against women and girls

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