International Day of the Girl 2017

Project

#FreedomForGirls

Partners

UNICEF Bill and Melinda Gates Foundation

The campaign

On October 11th, Project Everyone launched the #FreedomForGirls campaign for International Day of the Girl, in partnership with UNICEF and the Bill and Melinda Gates Foundation. To mark the occasion and to demand world leaders take renewed action for girls, we teamed up once again with director MJ Delaney, who also produced #WhatIReallyReallyWant, to produce a new film featuring the song ‘Freedom’ by Beyoncé.

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The Approach

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The film features powerful footage of girls around the world singing along defiantly to the song. Interweaved in the film are statistics highlighting some of the biggest challenges facing girls which can be solved if the Goals are met: Access to education: 130 million girls are out of school Child marriage: 1 in 4 girls gets married as a child Violence against girls: Every 5 minutes a girl will die as a result of violence Female genital mutilation: 63 million girls have undergone FGM HIV/AIDS: Girls are twice as likely to become infected with HIV Trafficking and modern slavery: 71% of human trafficking victims are female

Project Everyone teamed up with a range of grassroots and global organizations – BeyGood4Burundi, CHIME FOR CHANGE, Donor Direct Action, Equality Now, Freedom United, Girls Not Brides, Global Citizen, The ONE Campaign, Plan International, Save the Children, UNAIDS, UNICEF, With and For Girls – in order to ensure that viewers of the film could take action for women and girls on a range of issues from child marriage to access to education

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The impact

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The film went instantly viral, reaching over 20 million views across Youtube, Facebook, Twitter and Instagram. Support came from prominent people around the world including Beyoncé, Cara Delevingne, David Beckham, Ashley Graham, Jacqueline Fernandez, Gabrielle Union, Sadiq Khan, Arianna Huffington, Shraddha Kapoor and Ewan McGregor.

Through a partnership with Google, FREEDOM was launched on the Google Homepage of over 50 countries, including the US, Brazil, Russia and India. The campaign received media coverage from news outlets around the world including Glamour, CNN, El Pais, Le Figaro, La Libre, Rai News, Evening Standard, and The New York Times.

OTHER WORK

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Choose Life

Launched on 2 October 2020, Choose Life is a call for meaningful and ambitious climate action from the UK government as we recover from the pandemic.

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Nations United

The aim was to create a film, a unique 30-minute global broadcast to mark the 75th anniversary of the United Nations and the 5th anniversary of the Sustainable Development Goals.

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World’s Largest Lesson

During the COVID-19 outbreak, when so many children are learning at home, World’s Largest Lesson and UNICEF have created a distance-learning YouTube show.

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Business Avengers

The Business Avengers comprise some of the world’s largest and most influential companies, all of which are committed to playing a significant role in achieving the Global Goals.

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Dear World Leaders

The letter was launched in January of 2020. At the start of the critical year, 20 of the world’s most iconic and leading activists- from Nobel laureates Malala Yousafzai and Nadia Murad,

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Goalkeepers Global Goals Awards

In partnership with the Bill & Melinda Gates Foundation, the Goalkeepers, Global Goals Awards are an annual recognition of remarkable individuals

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Goalkeepers

Launched in 2017 in partnership with the Bill and Melinda Gates Foundation, Goalkeepers is a multiyear campaign dedicated to accelerating progress towards the U.N Sustainable Development Goals.

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Bringing the Global Goals to London Tech Week

Between the 10th and 12th June 2019, over 20,000 delegates from 98 countries passed through London's Kings Cross to attend the CogX Festival of AI and Emerging Technology

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DAVOS

From the 21st to 24th January 2015, over 2,500 heads of state, business leaders, philanthropists and artists arrived at Davos for the World Economic Forum to discuss global issues and solutions.

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#WhatIReallyReallyWant

In societies around the world, gender discrimination and inequitable gender norms are much more likely to limit girls’ ability to go to school

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Leave No One Behind

When world leaders signed up to the Global Goals, they promised to ensure that ‘no one is left behind’.

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TELL EVERYONE

When world leaders signed up to the Global Goals, they promised to ensure that ‘no one is left behind’.

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Act for Equal

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination and discrimination against women and girls

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