Business Avengers

Project

Business Avengers

Partners

The Brief

The Business Avengers comprise some of the world’s largest and most influential companies, all of which are committed to playing a significant role in achieving the Global Goals.

Each company has elected to be the ‘Business Avenger’ for one Goal, and to use their internal and external reach to communicate the importance of the Global Goals as a framework. Every one of our Business Avengers is actively seeking ways to innovate, collaborate and drive progress towards the Goals.

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The Approach

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Project Everyone launched the Business Avengers programme at the United Nations General Assembly in September 2019; joined by leading companies including Mars, Diageo, Salesforce, Google and Unilever.

Through their core operations, financial commitments, employee networks, consumer-facing platforms and high-level influence, businesses can make a vital contribution to accelerating progress towards the Goals and the Business Avengers, representing close to a million employees and USD 500 billion in revenue, are at the forefront of this movement.

The Business Avengers network seems to exemplify the very best of private sector collaboration and innovation in pursuit of the 2030 Agenda. I look forward to seeing it continue to grow and am grateful to all those involved in its progress to date.”

Dawda Jobarteh, Global Head SDG Strategy Hub, UN

The Results

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The Business Avengers come together throughout the year to share ideas and best practices on a range of topics from diversity, equity and inclusion to the practical implementation of a Net Zero target. They have used their channels to amplify Global Goals content, most notably Nations United, which was viewed by half a million employees among the Business Avengers companies and used as inspiration for employee engagement with the Goals. In addition, several companies have worked directly with Project Everyone on campaigns to drive awareness and action. For example, Unilever worked with Project Everyone and Restless Development to launch the Youth Power Hacks, Avanti worked with World’s Largest Lesson to engage over 700,000 people in Nigeria, and Salesforce branded their annual conference Dreamforce with the Global Goals.

OTHER WORK

The SDG Pavilion, UNGA 2023

The SDG Pavilion was a versatile, semi-permanent artistic structure, set within the iconic grounds of United Nations Headquarters in New York, designed in collaboration with global artists with sustainability and diversity at its heart.

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HALFTIME CAMPAIGN

September 2023 marked the halfway point for the Sustainable Development Goals.

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GLOBAL GOALS WEEK AT EXPO 2020 DUBAI

Expo 2020 Dubai was an opportunity to convene the global community and drive collective progress towards the SDGS.

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THE WORLD’S TO DO LIST ​​

The World’s To Do list launched on 20th September 2021, as part of the annual Global Goals and UN General Assembly weeks, via a range of high impact, public facing physical and digital activations.

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The Goals on Fifth Avenue

For 17 days, Fifth Avenue visitors and passers-by were invited to discover the Goals through a series of 17 pillars installed between 49th and 58th street.

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Forest for Change

As part of the third London Design Biennale, Project Everyone collaborated with artist Es Devlin, Artistic Director of LDB, to take over the iconic courtyard space at the centre of Somerset House

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Choose Life

Launched on 2 October 2020, Choose Life is a call for meaningful and ambitious climate action from the UK government as we recover from the pandemic.

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Nations United

The aim was to create a film, a unique 30-minute global broadcast to mark the 75th anniversary of the United Nations and the 5th anniversary of the Sustainable Development Goals.

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World’s Largest Lesson

During the COVID-19 outbreak, when so many children are learning at home, World’s Largest Lesson and UNICEF have created a distance-learning YouTube show.

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Dear World Leaders

The letter was launched in January of 2020. At the start of the critical year, 20 of the world’s most iconic and leading activists- from Nobel laureates Malala Yousafzai and Nadia Murad,

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Goalkeepers Global Goals Awards

In partnership with the Bill & Melinda Gates Foundation, the Goalkeepers, Global Goals Awards are an annual recognition of remarkable individuals

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Goalkeepers

Launched in 2017 in partnership with the Bill and Melinda Gates Foundation, Goalkeepers is a multiyear campaign dedicated to accelerating progress towards the U.N Sustainable Development Goals.

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Bringing the Global Goals to London Tech Week

Between the 10th and 12th June 2019, over 20,000 delegates from 98 countries passed through London's Kings Cross to attend the CogX Festival of AI and Emerging Technology

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International Day of the Girl 2017

On October 11th, Project Everyone launched the #FreedomForGirls campaign for International Day of the Girl, in partnership with UNICEF

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DAVOS

From the 21st to 24th January 2015, over 2,500 heads of state, business leaders, philanthropists and artists arrived at Davos for the World Economic Forum to discuss global issues and solutions.

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