In societies around the world, gender discrimination and inequitable gender norms are much more likely to limit girls’ ability to go to school, live free from violence, self-direct their life-course, and enjoy a level of social status and value equal as compared to their brothers and male peers. The Global Goals campaign is providing a unifying, rallying call for commitments that will advance the health, wellbeing and rights of girls and women.
On the 20th anniversary of the release of the Spice Girls’ Wannabe video, the campaign marked twenty years of Girl Power with an updated version “#WhatIReallyReallyWant”. The film projected the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to achieve to improve their lives.
The homage video featuring global artists such as Gigi Lamayne and Moneoa from South Africa, Seyi Shay from Nigeria, Bollywood actress Jacqueline Fernandez, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA, was met with phenomenal reception: Facebook and YouTube clocked over 150 million views, Twitter gained over 38 million impressions of the #WhatIReallyReallyWant hashtag with the original video retweeted over 16,000 times, and across the campaign the original #globalgoals hashtag garnered 11 billion impressions worldwide.
The campaign was featured in over 300 international news outlets and across countries including India, Germany, France, Canada, Australia, Japan, Nigeria and South Africa. Support came from celebrities and influencers including Victoria Beckham, Emma Bunton, Melanie C, Emma Watson, Jamie Oliver, Caitlin Moran, Richard Branson, Gal Galoot, Greg James and Tanya Bur.
For our finale, we filled an iconic double decker bus with social influencers, UNICEF ambassadors and student journalists, covered the bus in messages from this social campaign, and drove it through New York stopping in Times Square for a pop up performance from our Wannabe video dancers Taylor & Larsen, who also opened the 2016 Social Good Summit.
GLOBAL GOALS WEEK AT EXPO 2020 DUBAI
Expo 2020 Dubai was an opportunity to convene the global community and drive collective progress towards the SDGS.read more
THE WORLD’S TO DO LIST
The World’s To Do list launched on 20th September 2021, as part of the annual Global Goals and UN General Assembly weeks, via a range of high impact, public facing physical and digital activations.read more
The Goals on Fifth Avenue
For 17 days, Fifth Avenue visitors and passers-by were invited to discover the Goals through a series of 17 pillars installed between 49th and 58th street.read more
Forest for Change
As part of the third London Design Biennale, Project Everyone collaborated with artist Es Devlin, Artistic Director of LDB, to take over the iconic courtyard space at the centre of Somerset Houseread more
Launched on 2 October 2020, Choose Life is a call for meaningful and ambitious climate action from the UK government as we recover from the pandemic.read more
The aim was to create a film, a unique 30-minute global broadcast to mark the 75th anniversary of the United Nations and the 5th anniversary of the Sustainable Development Goals.read more
World’s Largest Lesson
During the COVID-19 outbreak, when so many children are learning at home, World’s Largest Lesson and UNICEF have created a distance-learning YouTube show.read more
The Business Avengers comprise some of the world’s largest and most influential companies, all of which are committed to playing a significant role in achieving the Global Goals.read more
Dear World Leaders
The letter was launched in January of 2020. At the start of the critical year, 20 of the world’s most iconic and leading activists- from Nobel laureates Malala Yousafzai and Nadia Murad,read more
Goalkeepers Global Goals Awards
In partnership with the Bill & Melinda Gates Foundation, the Goalkeepers, Global Goals Awards are an annual recognition of remarkable individualsread more
Launched in 2017 in partnership with the Bill and Melinda Gates Foundation, Goalkeepers is a multiyear campaign dedicated to accelerating progress towards the U.N Sustainable Development Goals.read more
Bringing the Global Goals to London Tech Week
Between the 10th and 12th June 2019, over 20,000 delegates from 98 countries passed through London's Kings Cross to attend the CogX Festival of AI and Emerging Technologyread more
International Day of the Girl 2017
On October 11th, Project Everyone launched the #FreedomForGirls campaign for International Day of the Girl, in partnership with UNICEFread more
From the 21st to 24th January 2015, over 2,500 heads of state, business leaders, philanthropists and artists arrived at Davos for the World Economic Forum to discuss global issues and solutions.read more
Leave No One Behind
When world leaders signed up to the Global Goals, they promised to ensure that ‘no one is left behind’.read more