#WhatIReallyReallyWant

Project

#WhatIReallyReallyWant

Partners

The Brief

In societies around the world, gender discrimination and inequitable gender norms are much more likely to limit girls’ ability to go to school, live free from violence, self-direct their life-course, and enjoy a level of social status and value equal as compared to their brothers and male peers. The Global Goals campaign is providing a unifying, rallying call for commitments that will advance the health, wellbeing and rights of girls and women.

On the 20th anniversary of the release of the Spice Girls’ Wannabe video, the campaign marked twenty years of Girl Power with an updated version “#WhatIReallyReallyWant”. The film projected the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to achieve to improve their lives.

Play Video

The Approach

TITLE AREA

The homage video featuring global artists such as Gigi Lamayne and Moneoa from South Africa, Seyi Shay from Nigeria, Bollywood actress Jacqueline Fernandez, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA, was met with phenomenal reception: Facebook and YouTube clocked over 150 million views, Twitter gained over 38 million impressions of the #WhatIReallyReallyWant hashtag with the original video retweeted over 16,000 times, and across the campaign the original #globalgoals hashtag garnered 11 billion impressions worldwide.

I think this film is a wonderful idea. How fabulous it is that after 20 years, the legacy of the Spice Girls’ - 'Girl Power’ - is being used to encourage and empower a whole new generation. "

Victoria Beckham

The impact

TITLE AREA

The campaign was featured in over 300 international news outlets and across countries including India, Germany, France, Canada, Australia, Japan, Nigeria and South Africa. Support came from celebrities and influencers including Victoria Beckham, Emma Bunton, Melanie C, Emma Watson, Jamie Oliver, Caitlin Moran, Richard Branson, Gal Galoot, Greg James and Tanya Bur.

For our finale, we filled an iconic double decker bus with social influencers, UNICEF ambassadors and student journalists, covered the bus in messages from this social campaign, and drove it through New York stopping in Times Square for a pop up performance from our Wannabe video dancers Taylor & Larsen, who also opened the 2016 Social Good Summit.

OTHER WORK

Forest for Change

As part of the third London Design Biennale, Project Everyone collaborated with artist Es Devlin, Artistic Director of LDB, to take over the iconic courtyard space at the centre of Somerset House

read more

Choose Life

Launched on 2 October 2020, Choose Life is a call for meaningful and ambitious climate action from the UK government as we recover from the pandemic.

read more

Nations United

The aim was to create a film, a unique 30-minute global broadcast to mark the 75th anniversary of the United Nations and the 5th anniversary of the Sustainable Development Goals.

read more

World’s Largest Lesson

During the COVID-19 outbreak, when so many children are learning at home, World’s Largest Lesson and UNICEF have created a distance-learning YouTube show.

read more

Business Avengers

The Business Avengers comprise some of the world’s largest and most influential companies, all of which are committed to playing a significant role in achieving the Global Goals.

read more

Dear World Leaders

The letter was launched in January of 2020. At the start of the critical year, 20 of the world’s most iconic and leading activists- from Nobel laureates Malala Yousafzai and Nadia Murad,

read more

Goalkeepers Global Goals Awards

In partnership with the Bill & Melinda Gates Foundation, the Goalkeepers, Global Goals Awards are an annual recognition of remarkable individuals

read more

Goalkeepers

Launched in 2017 in partnership with the Bill and Melinda Gates Foundation, Goalkeepers is a multiyear campaign dedicated to accelerating progress towards the U.N Sustainable Development Goals.

read more

Bringing the Global Goals to London Tech Week

Between the 10th and 12th June 2019, over 20,000 delegates from 98 countries passed through London's Kings Cross to attend the CogX Festival of AI and Emerging Technology

read more

International Day of the Girl 2017

On October 11th, Project Everyone launched the #FreedomForGirls campaign for International Day of the Girl, in partnership with UNICEF

read more

DAVOS

From the 21st to 24th January 2015, over 2,500 heads of state, business leaders, philanthropists and artists arrived at Davos for the World Economic Forum to discuss global issues and solutions.

read more

Leave No One Behind

When world leaders signed up to the Global Goals, they promised to ensure that ‘no one is left behind’.

read more

TELL EVERYONE

When world leaders signed up to the Global Goals, they promised to ensure that ‘no one is left behind’.

read more

Act for Equal

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination and discrimination against women and girls

read more