The World's To-Do List

Project

THE WORLD’S TO-DO LIST

Partners

The Global Goals Business Avengers, Youthtopia, Global Goals Week, ArtsHelp

The Brief

The World’s To Do List campaign takes the world’s biggest problems and solutions and reduces them into something that you can hold in your hand…a sticky note. The playful yet profound messages reimagine The Global Goals as a series of short actionable ‘to do’s’ setting a clear reminder that there’s a plan to fix the world’s problems, we just need action to get it done.

Organised by Project Everyone, developed with Karmarama and spearheaded by the Global Goals Business Avengers, the campaign is designed to raise awareness and build momentum towards the Global Goals between and during high level moments. Since the launch during the 76th UN General Assembly, major activations have taken place during COP26 and Global Goals week at Dubai EXPO, with future activations planned for International Women’s Day and beyond. 

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The Approach

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The World’s To Do list launched on 20th September 2021, as part of the annual Global Goals and UN General Assembly weeks, via a range of high impact, public facing physical and digital activations. Content linked back to the campaign site: worldstodolist.org.

The World’s To Do List film received over 7 million views, with screenings included in the opening ceremony of the UN General Assembly, Global Citizen, and across Global Goals social channels. Richard Curtis, Co-founder Project Everyone, also highlighted the World’s To Do List campaign and film during the UN Global Compact’s annual Uniting Business Live event.

A global network of campaign partners enabled prominent out of home activations of the World’s To Do List. Artshelp, a creative non profit, coordinated a striking World’s To Do List billboard campaign across the world in the U.A.E, Nigeria, the UK, US and Canada, while The Rouble Nagi Art Foundation organised a series of creative workshops across 5 states in India accompanied by colourful to-do list murals. In addition, the World’s To Do List sticky notes could be found projected onto the Southbank Centre, Unilever HQ in London and on the sides of electric DPD vans.

​​“The world faces enormous challenges, from runaway climate change to hunger and dire poverty. Interconnected issues that will not be solved unless we take collective action – across businesses, governments and civil society”

Rebecca Marmot, Chief Sustainability Officer, Unilever The Climate Coalition

Across social media, brands and companies, public sector organisations, activists, influencers and celebrities shared their to-do lists for people and the planet.

The Global Goals Business Avengers, composed of companies representing over 700,000 employees, with a combined social media reach of over 100 million, were key to driving traffic to the campaign website during the launch. Global Goals sticky notes obstructed company homepages and social posts, sacrificing branded content to showcase the World’s To Do List and share their own actions, while also signalling that there is still significant work to do.

At COP26 large scale physical installations of the World’s To Do List reminded leaders of the need to tackle the climate crisis in an interconnected, holistic manner. Simultaneously, local business owners in Glasgow displayed sticky notes in shop windows to showcase their own independent sustainability efforts.

The World’s To Do List campaign provided a simple and for leaders, activists and attendees at Goals House, and other venues across Glasgow.

 

The Results

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The simple and accessible language of the World’s To Do List renders the campaign a powerful global platform for driving momentum towards the Goals. During the UNGA week campaign launch, World’s To Do List content attracted 45,102,446 impressions and 127,327 engagements from partner social activations across channels with a 153.9 million potential reach. Worldstodolist.org received 24,000 page views in two weeks and this initial activation received 26 pieces of industry coverage with a combined reach of 14 million. 

Since this initial launch, world leaders, such as Amina J. Mohammed, Deputy Secretary-General of the United Nations and Chair of the United Nations Sustainable Development Group have used the World’s To Do List to frame their own work, while raising awareness and driving momentum to the Global Goals. To Do List talks by the likes of Bill Gates, co-chair, Gates Foundation, Robin Wright, actress, director and philanthropist, Sanda Ojiambo, CEO and Executive Director of the United Nations Global Compact and Jerome Foster II, the youngest ever White House Advisor, use the World’s To Do List to spotlight the work their doing and what still needs to be done. 

OTHER WORK

GLOBAL GOALS WEEK AT EXPO 2020 DUBAI

Expo 2020 Dubai was an opportunity to convene the global community and drive collective progress towards the SDGS.

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The Goals on Fifth Avenue

For 17 days, Fifth Avenue visitors and passers-by were invited to discover the Goals through a series of 17 pillars installed between 49th and 58th street.

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Forest for Change

As part of the third London Design Biennale, Project Everyone collaborated with artist Es Devlin, Artistic Director of LDB, to take over the iconic courtyard space at the centre of Somerset House

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Choose Life

Launched on 2 October 2020, Choose Life is a call for meaningful and ambitious climate action from the UK government as we recover from the pandemic.

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Nations United

The aim was to create a film, a unique 30-minute global broadcast to mark the 75th anniversary of the United Nations and the 5th anniversary of the Sustainable Development Goals.

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World’s Largest Lesson

During the COVID-19 outbreak, when so many children are learning at home, World’s Largest Lesson and UNICEF have created a distance-learning YouTube show.

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Business Avengers

The Business Avengers comprise some of the world’s largest and most influential companies, all of which are committed to playing a significant role in achieving the Global Goals.

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Dear World Leaders

The letter was launched in January of 2020. At the start of the critical year, 20 of the world’s most iconic and leading activists- from Nobel laureates Malala Yousafzai and Nadia Murad,

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Goalkeepers Global Goals Awards

In partnership with the Bill & Melinda Gates Foundation, the Goalkeepers, Global Goals Awards are an annual recognition of remarkable individuals

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Goalkeepers

Launched in 2017 in partnership with the Bill and Melinda Gates Foundation, Goalkeepers is a multiyear campaign dedicated to accelerating progress towards the U.N Sustainable Development Goals.

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Bringing the Global Goals to London Tech Week

Between the 10th and 12th June 2019, over 20,000 delegates from 98 countries passed through London's Kings Cross to attend the CogX Festival of AI and Emerging Technology

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International Day of the Girl 2017

On October 11th, Project Everyone launched the #FreedomForGirls campaign for International Day of the Girl, in partnership with UNICEF

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DAVOS

From the 21st to 24th January 2015, over 2,500 heads of state, business leaders, philanthropists and artists arrived at Davos for the World Economic Forum to discuss global issues and solutions.

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#WhatIReallyReallyWant

In societies around the world, gender discrimination and inequitable gender norms are much more likely to limit girls’ ability to go to school

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Leave No One Behind

When world leaders signed up to the Global Goals, they promised to ensure that ‘no one is left behind’.

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