Dear World Leaders


Dear World Leaders


The Brief

The letter was launched in January of 2020. At the start of the critical year, 20 of the world’s most iconic and leading activists- from Nobel laureates Malala Yousafzai and Nadia Murad, prominent Nigerian campaigner Obiageli Ezekwesili and Brazilian human rights defender Raull Santiago to young campaigners like Kennedy Odede, Trisha Shetty and Melati Wijsen signed the open letter calling for urgent action from world leaders to fight poverty, inequality and the climate crisis.

This was because our world and our future are under threat from persistent poverty, growing inequality and the climate crisis. The aim was to use 2020 as the moment to shift our trajectory, reset the system and accelerate progress.

Play Video

The Approach


The letter was co-signed by more than 2000 activists and advocates from around the world – bringing together different countries, sectors and causes with a unified message backing their call to action. High profile confirmed co-signers included cultural figures Emma Watson, Riz Ahmed, Emma Thompson, Alfonso Cuarón, J.J. Abrams, Fernando Meirelles, Susanne Bier, Chiwetel Ejiofor, Aamir Kahn and Chris Martin, and civil society leaders like Amanda Mukwashi, Kumi Naidoo and Gayle Smith.

The letter was published in traditional and digital media, alongside a social media campaign asking the public to share the letter and back its message. Signatories are displayed on

Dear World Leaders…. We need you to act faster. To find the finance. To track implementation. To unlock radical solutions. We are watching you. And we will fight every day, for people, for planet”

The Results


The letter was backed up by 2000 global advocates from across sectors, demanding action for people and planet and the Global Goals.

  • There were 2,020 signatories from over 140 countries
  • 1 million views of the film across Twitter, Facebook, Instagram and Youtube
  • 20.8m views of videos using #GlobalGoals on TikTok
  • 1 billion combined reach across all press.

Coverage ranged from the Wall St Journal and Reuters, TheGuardian, The Independent Dazed and Confused, Refinery 29, and major outlets in countries such as Brazil, Nigeria, Mexico and Kenya.



Expo 2020 Dubai was an opportunity to convene the global community and drive collective progress towards the SDGS.

read more


The World’s To Do list launched on 20th September 2021, as part of the annual Global Goals and UN General Assembly weeks, via a range of high impact, public facing physical and digital activations.

read more

The Goals on Fifth Avenue

For 17 days, Fifth Avenue visitors and passers-by were invited to discover the Goals through a series of 17 pillars installed between 49th and 58th street.

read more

Forest for Change

As part of the third London Design Biennale, Project Everyone collaborated with artist Es Devlin, Artistic Director of LDB, to take over the iconic courtyard space at the centre of Somerset House

read more

Choose Life

Launched on 2 October 2020, Choose Life is a call for meaningful and ambitious climate action from the UK government as we recover from the pandemic.

read more

Nations United

The aim was to create a film, a unique 30-minute global broadcast to mark the 75th anniversary of the United Nations and the 5th anniversary of the Sustainable Development Goals.

read more

World’s Largest Lesson

During the COVID-19 outbreak, when so many children are learning at home, World’s Largest Lesson and UNICEF have created a distance-learning YouTube show.

read more

Business Avengers

The Business Avengers comprise some of the world’s largest and most influential companies, all of which are committed to playing a significant role in achieving the Global Goals.

read more

Goalkeepers Global Goals Awards

In partnership with the Bill & Melinda Gates Foundation, the Goalkeepers, Global Goals Awards are an annual recognition of remarkable individuals

read more


Launched in 2017 in partnership with the Bill and Melinda Gates Foundation, Goalkeepers is a multiyear campaign dedicated to accelerating progress towards the U.N Sustainable Development Goals.

read more

Bringing the Global Goals to London Tech Week

Between the 10th and 12th June 2019, over 20,000 delegates from 98 countries passed through London's Kings Cross to attend the CogX Festival of AI and Emerging Technology

read more

International Day of the Girl 2017

On October 11th, Project Everyone launched the #FreedomForGirls campaign for International Day of the Girl, in partnership with UNICEF

read more


From the 21st to 24th January 2015, over 2,500 heads of state, business leaders, philanthropists and artists arrived at Davos for the World Economic Forum to discuss global issues and solutions.

read more


In societies around the world, gender discrimination and inequitable gender norms are much more likely to limit girls’ ability to go to school

read more

Leave No One Behind

When world leaders signed up to the Global Goals, they promised to ensure that ‘no one is left behind’.

read more