ProjectDear World Leaders
The letter was launched in January of 2020. At the start of the critical year, 20 of the world’s most iconic and leading activists- from Nobel laureates Malala Yousafzai and Nadia Murad, prominent Nigerian campaigner Obiageli Ezekwesili and Brazilian human rights defender Raull Santiago to young campaigners like Kennedy Odede, Trisha Shetty and Melati Wijsen signed the open letter calling for urgent action from world leaders to fight poverty, inequality and the climate crisis.
This was because our world and our future are under threat from persistent poverty, growing inequality and the climate crisis. The aim was to use 2020 as the moment to shift our trajectory, reset the system and accelerate progress.
The letter was co-signed by more than 2000 activists and advocates from around the world – bringing together different countries, sectors and causes with a unified message backing their call to action. High profile confirmed co-signers included cultural figures Emma Watson, Riz Ahmed, Emma Thompson, Alfonso Cuarón, J.J. Abrams, Fernando Meirelles, Susanne Bier, Chiwetel Ejiofor, Aamir Kahn and Chris Martin, and civil society leaders like Amanda Mukwashi, Kumi Naidoo and Gayle Smith.
The letter was published in traditional and digital media, alongside a social media campaign asking the public to share the letter and back its message. Signatories are displayed on watch.globalgoals.org.
The letter was backed up by 2000 global advocates from across sectors, demanding action for people and planet and the Global Goals.
- There were 2,020 signatories from over 140 countries
- 1 million views of the film across Twitter, Facebook, Instagram and Youtube
- 20.8m views of videos using #GlobalGoals on TikTok
- 1 billion combined reach across all press.
Coverage ranged from the Wall St Journal and Reuters, TheGuardian, The Independent Dazed and Confused, Refinery 29, and major outlets in countries such as Brazil, Nigeria, Mexico and Kenya.
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