Nations United

Lead agency

72 Films


United Nations

The Brief

The aim was to create a film, a unique 30-minute global broadcast to mark the 75th anniversary of the United Nations and the 5th anniversary of the Sustainable Development Goals. We wanted to create a film as part of the ‘SDG Moment’ in September 2020. And most importantly, the film was to present some of the UN’s transformative solutions that could bring about real global change.

Amid a pandemic radically transforming our world, we needed to tell the story of the world as it is, as it was, and as it could be and the role of the United Nations in shaping that future. Combining powerful interviews with leading icons, activists and thinkers; dynamic archive stories; compelling musical performance; and instructive data visualizations, the film was to grapple with the world’s biggest issues.

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The Approach


We created the film, Nations United, which sets out what must be done to tackle the world’s biggest issues, from tackling COVID to poverty, inequality, gender discrimination, climate change, justice and human rights. The broadcast was aired on the 19th of September which marked the UN’s 75th anniversary, as well as the 5th anniversary of the Sustainable Development Goals.

The film featured the UN Secretary-General António Guterres and UN Deputy Secretary-General Amina Mohammed, Malala Yousafzai, Don Cheadle, Michelle Yeoh, Forest Whitaker, Thandie Newton, Sugata Mitra and an exclusive performance from Grammy-nominated singer Burna Boy, and a new version of a previous UN performance by multi-Grammy award-winning artist, Beyoncé.

We feel the weight of history on our shoulders. The whole planet is at stake. The way we have been moving leads nowhere and we need to change course."

Antonio Guterres

The Results


Since it was first broadcast in September, the film has had huge reach. It premiered on YouTube, has been shown on TV channels from Sky to Al Jazeera, in over 30 countries from Russia to Nigeria, reaching a potential audience of over 100 million. The podcast has been broadcast in multiple countries from New Zealand to Japan. UN country offices have also used it in their work to bring to life the action needed.

As of December 22nd, the film has over 260,000 views on Youtube, with over 1 million views of cutdown clips on gender, poverty and climate. 155 print pieces have been written, and 590,000 employees reached through the Business Avengers.



Expo 2020 Dubai was an opportunity to convene the global community and drive collective progress towards the SDGS.

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The World’s To Do list launched on 20th September 2021, as part of the annual Global Goals and UN General Assembly weeks, via a range of high impact, public facing physical and digital activations.

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The Goals on Fifth Avenue

For 17 days, Fifth Avenue visitors and passers-by were invited to discover the Goals through a series of 17 pillars installed between 49th and 58th street.

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Forest for Change

As part of the third London Design Biennale, Project Everyone collaborated with artist Es Devlin, Artistic Director of LDB, to take over the iconic courtyard space at the centre of Somerset House

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Choose Life

Launched on 2 October 2020, Choose Life is a call for meaningful and ambitious climate action from the UK government as we recover from the pandemic.

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World’s Largest Lesson

During the COVID-19 outbreak, when so many children are learning at home, World’s Largest Lesson and UNICEF have created a distance-learning YouTube show.

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Business Avengers

The Business Avengers comprise some of the world’s largest and most influential companies, all of which are committed to playing a significant role in achieving the Global Goals.

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Dear World Leaders

The letter was launched in January of 2020. At the start of the critical year, 20 of the world’s most iconic and leading activists- from Nobel laureates Malala Yousafzai and Nadia Murad,

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Goalkeepers Global Goals Awards

In partnership with the Bill & Melinda Gates Foundation, the Goalkeepers, Global Goals Awards are an annual recognition of remarkable individuals

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Launched in 2017 in partnership with the Bill and Melinda Gates Foundation, Goalkeepers is a multiyear campaign dedicated to accelerating progress towards the U.N Sustainable Development Goals.

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Bringing the Global Goals to London Tech Week

Between the 10th and 12th June 2019, over 20,000 delegates from 98 countries passed through London's Kings Cross to attend the CogX Festival of AI and Emerging Technology

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International Day of the Girl 2017

On October 11th, Project Everyone launched the #FreedomForGirls campaign for International Day of the Girl, in partnership with UNICEF

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From the 21st to 24th January 2015, over 2,500 heads of state, business leaders, philanthropists and artists arrived at Davos for the World Economic Forum to discuss global issues and solutions.

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In societies around the world, gender discrimination and inequitable gender norms are much more likely to limit girls’ ability to go to school

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Leave No One Behind

When world leaders signed up to the Global Goals, they promised to ensure that ‘no one is left behind’.

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