Global Goals Week, Expo
Expo 2020 was a World Expo hosted by Dubai in the United Arab Emirates from 1st October 2021 to 31st March 2022. It was the first World Expo to be held in the Middle East, Africa and South Asia region and the largest event held in the Arab world. The six-month celebration of creativity, innovation, humanity, and world cultures captured the world’s imagination by welcoming the best minds and the most innovative ideas from around the globe in the 192 country pavilions that were exhibiting.
Expo 2020 Dubai was the perfect place to host the first ever Global Goals Week outside of the UN General Assembly in New York City.
It was an opportunity to convene the global community in a spirit of hope and optimism and to help shape a better, post-pandemic future but inspiring new and exciting solutions to overcome some of the world’s most pressing challenges and drive collective progress towards the SDGS.
Working with The Dubai Expo team, we ensured the Global Goals branding and messaging was unmissable within the conference space, by creating several touch points throughout.
A Global Goals ‘Worlds To Do List’ was projected in the Al Wasl Dome, the largest 360-degree projection screen in the world accompanied by a procession of the UN SDG flags carried by UN SDG advocates.
This was followed by an address from the UN Deputy Secretary-General, marking the start of the World Expo’s Global Goals Week which ran from 15-22 January.
The rest of the week featured a plethora of impactful events including The Aby Dhabi Sustainability Week’s opening ceremony, the Zayed Sustainability Prize awards ceremony at Dubai Exhibition Centre.
The Global Goals Business Forum, co-curated by Dubai Chamber of Commerce, Estonia and UN Global Compact examined how the global community can foster economic prosperity for all whilst ensuring the SDGS are achieved by 2030. The Global Best Practice Assembly that platformed all 50 Global Best Practice Programme projects selected by Expo 2020 Dubai from around the world that have provided impactful and sustainable interventions.
The Global Goals for All flagship event was co-curated by Project Everyone and welcomed Her Excellency Mariam Hareb Almheiri, UAE Minister of Climate Change and the Environment: Jayathma Wickramanayake, the UN Secretary General’s Envoy on Youth; Bill Gates (virtually), Co-Chair, Bill and Melinda Gates Foundation.
The event was designed to inspire change and commitment to the SDGS, celebrate how far we have come and highlight the need for increased commitment to the Decade of Action.
The event featured a broad overview of the Goals as well as a deeper dive into some of the most urgent and prominent issues, including Gender Inequality and the Climate Crisis.
Expo 2020 ran a Global Goals Week social campaign for 6 weeks from 16th December to the 26th January.
The campaign ran on 5 platforms (Facebook, Instagram, LinkedIn, Twitter and YouTube), in this time Expo 2020 posted 281 times and gained 236K new followers, a total reach of 7.5 million, 8.27 million impressions with 1.46 total video views.
Since this initial launch, world leaders, such as Amina J. Mohammed, Deputy Secretary-General of the United Nations and Chair of the United Nations Sustainable Development Group have used the World’s To Do List to frame their own work, while raising awareness and driving momentum to the Global Goals.
To Do List talks by the likes of Bill Gates, co-chair, Gates Foundation, Robin Wright, actress, director and philanthropist, Sanda Ojiambo, CEO and Executive Director of the United Nations Global Compact and Jerome Foster II, the youngest ever White House Advisor, use the World’s To Do List to spotlight the work their doing and what still needs to be done
THE WORLD’S TO DO LIST
The World’s To Do list launched on 20th September 2021, as part of the annual Global Goals and UN General Assembly weeks, via a range of high impact, public facing physical and digital activations.read more
The Goals on Fifth Avenue
For 17 days, Fifth Avenue visitors and passers-by were invited to discover the Goals through a series of 17 pillars installed between 49th and 58th street.read more
Forest for Change
As part of the third London Design Biennale, Project Everyone collaborated with artist Es Devlin, Artistic Director of LDB, to take over the iconic courtyard space at the centre of Somerset Houseread more
Launched on 2 October 2020, Choose Life is a call for meaningful and ambitious climate action from the UK government as we recover from the pandemic.read more
The aim was to create a film, a unique 30-minute global broadcast to mark the 75th anniversary of the United Nations and the 5th anniversary of the Sustainable Development Goals.read more
World’s Largest Lesson
During the COVID-19 outbreak, when so many children are learning at home, World’s Largest Lesson and UNICEF have created a distance-learning YouTube show.read more
The Business Avengers comprise some of the world’s largest and most influential companies, all of which are committed to playing a significant role in achieving the Global Goals.read more
Dear World Leaders
The letter was launched in January of 2020. At the start of the critical year, 20 of the world’s most iconic and leading activists- from Nobel laureates Malala Yousafzai and Nadia Murad,read more
Goalkeepers Global Goals Awards
In partnership with the Bill & Melinda Gates Foundation, the Goalkeepers, Global Goals Awards are an annual recognition of remarkable individualsread more
Launched in 2017 in partnership with the Bill and Melinda Gates Foundation, Goalkeepers is a multiyear campaign dedicated to accelerating progress towards the U.N Sustainable Development Goals.read more
Bringing the Global Goals to London Tech Week
Between the 10th and 12th June 2019, over 20,000 delegates from 98 countries passed through London's Kings Cross to attend the CogX Festival of AI and Emerging Technologyread more
International Day of the Girl 2017
On October 11th, Project Everyone launched the #FreedomForGirls campaign for International Day of the Girl, in partnership with UNICEFread more
From the 21st to 24th January 2015, over 2,500 heads of state, business leaders, philanthropists and artists arrived at Davos for the World Economic Forum to discuss global issues and solutions.read more
In societies around the world, gender discrimination and inequitable gender norms are much more likely to limit girls’ ability to go to schoolread more
Leave No One Behind
When world leaders signed up to the Global Goals, they promised to ensure that ‘no one is left behind’.read more