Media Centre
Global Goals

Project Everyone seeks to put the power of great communications behind The Sustainable Development Goals (also known as the Global Goals), accelerating the creation of a fairer world by 2030, where extreme poverty has been eradicated, climate change is properly addressed and injustice and inequality are unacceptable.

Our mission is to ensure that everyone on the planet knows what the Global Goals are, so that they stand the greatest chance of being achieved.

Project Everyone was devised by Richard Curtis (filmmaker and founder of Comic Relief), and is executed by a team of communications and campaign specialists working in partnership with a huge range of organisations. We are a not-for-profit agency, available to work on campaigns, content and events which ladder up to the achievement of the Goals.

www.globalgoals.org

Working With Project Everyone

Amina J Mohammed

UN Secretary Special Adviser

Special Adviser on Post-2015 Development Planning

"We welcome the extraordinary contribution and commitment from Richard Curtis and the Project Everyone team to make these global goals famous."

Richard Branson

Founder of Virgin Group

The Virgin Group

"Success with the Global Goals will literally transform millions of people’s lives on this earth. They have to succeed. Project Everyone will make sure the world knows about them."

Emma Flack

Campaigns & Engagement Director

Global Communications, Unilever

"Working with Project Everyone .... resulted in fantastic engagement scores and a great sense of pride across the business as employees told colleagues, friends and family about the Global Goals and why they matter to them personally, Unilever and society."

Tracy Clarke

Director, Compliance, People and Communications, Regional CEO Europe and Americas

Standard Chartered

"Standard Chartered was proud to be a founding partner of Project Everyone and delighted at the results they achieved. We engaged with our staff and clients to raise awareness of the Global Goals and the role that we all can play in promoting sustainable development in our communities."

Dr. Philip Goodwin

CEO

VSO

"The concept behind the World’s Largest Lesson really worked as a way of showing young people how these new sustainable development goals might change their lives….. This kind of action is critical to the success of the SDGs because young people are the generation with the most to lose if we do not achieve the ambition set out in the goals."

Linda Hiebert

Senior Director of Education and Life Skills Development

World Vision International

"The World's Largest Lesson provides valuable curricula that our National Offices can use to reach more children with the right information about the SDGs. Children have the right to know what global leaders are promising to them so they can advocate for their right to a quality education and opportunities for life long learning."

Stephen Hawking

Director of Research

Centre for Theoretical Cosmology

"2015 is the year world leaders sign up to the Global Goals. They are an ambitious to do list to eradicate poverty, save the environment, and make the world a fairer place for everyone. To save the world we need everyone to tell everyone."

Tell Everyone Campaign 2015

Project Everyone’s launch project in September 2015 set out to make the Global Goals famous around the world. We reached 3 billion people in the 7 days after the Goals were agreed through these key activities:

The World’s Largest Lesson was shared in over 160 countries and translated into 30 languages for millions of children.

The World’s First Global Cinema Ad produced by Aardman and voiced by Liam Neeson and Michelle Rodriguez premiered across 34 countries through SAWA.

https://www.youtube.com/watch?v=Ob-K-dECobE

A highlights show from the Global Citizen Festival headlined by Beyonce and Coldplay was broadcast in 150 countries

https://www.globalcitizen.org/en/

Global icons like Stephen Hawking, Daniel Craig, Jennifer Lawrence, and Meryl Streep contributed to the crowdsourced film 'We The People’

https://www.youtube.com/watch?v=RpqVmvMCmp0

Mobile operators text almost one billion people about the goals and spread the word to 5.2 billion customers

https://sdgsinaction.com

The Global Goals took over 20 of the biggest online sites and 1.3 million people shared #globalgoals on social.

Over 250 million people engaged via Radio Everyone in 75 countries with 600 radio partners

http://www.globalgoals.org/radio-everyone/

‘Invisible man’ artist Liu Bolin created a new art piece by camouflaging amongst 193 UN countries’ flags

140,000 Posterscope sites across the world spread news of the Global Goals

Usain Bolt, Gareth Bale, Arsenal FC and countless others posted ‘Dizzy Goals’ on YouTube leading to over 250 million views.

To mark the agreement of the Goals, we video mapped the UN building with a projection highlighting the 17 Goals.

Flags representing each of the 17 goals were sent to iconic location, to represent the highest, furthest and lowest points around the globe.

Global Goals Campaigns

Case Study

Project Everyone is a not-for-profit creative communications agency. We have a track record of working with businesses, NGOs, UN Agencies and the creative industries. We create campaigns, short films, multiplatform content, convene partners, work with influencers and put on unique events.

Campaign Supporters

Be the first generation to end extreme poverty, the most determined generation to end inequality and injustice and the last generation to be threatened by climate change.

Our partners in this mighty plan

The Global Goals campaign would not be possible without the enlightened and generous support of our partners, and we would like to thank:

2015 Founding Partners

With thanks to

Delivery Partners

NGOs & Foundations

Who

Richard Curtis

Film writer and Director Read Bio

Kate Garvey

Co-founder Read Bio

Gail Gallie

Co-founder Read Bio

Amanda Mackenzie

Executive Advisor Read Bio

Piers Bradford

Managing Director Read Bio

Katie Bradford

Director of Operations Read Bio

Rachel Waldron

Event Director Read Bio

Alison Bellwood

Programme Director, WLL Read Bio

Hannah Cameron

Campaigns Director Read Bio

Polly Mallinson

Content Director Read Bio

Francesca Wilski

Partnerships Director Read Bio

Alice Macdonald

Campaigns Director Read Bio

Richard Curtis

Richard Curtis is a film writer and director, responsible for films such as Four Weddings and a Funeral, Notting Hill, Bridget Jones’ Diary, Mr Bean, Love Actually, The Boat That Rocked, About Time and most recently Trash and Esio Trot.

In the other half of Richard’s life he is co-founder and vice-chair of Comic Relief, which he started after visiting Ethiopia during the 1985 famine. He has co-produced the 14 live nights for the BBC since 1988 and the charity has made over £1 Billion for projects in Africa and the UK during that time. In 2015, he will bring the massively successful Red Nose Day to the United States with NBC.

Richard was a founding member of Make Poverty History and worked both on that campaign and on Live 8 in 2005. As part of his contribution to the MPH campaign he wrote The Girl In The Cafe for HBO and the BBC - a television drama based around the G8 summit, which won 3 Emmys. In 2012, Phillip Noyce directed Richard’s TV movie “Mary and Martha”, a film about two mothers losing their sons to malaria. It has been shown in 50 countries around the world and used as a campaigning tool by many organisations committed to ending malaria.

Kate Garvey

Kate is a strategic communications and campaigns consultant specialising in promoting global campaigns and issues. Clients and campaigns have included Google; the London 2012 Olympic and Paralympic Games; Product (RED); Live Earth; The Global Fund; UNHCR; the Maternal Mortality campaign; Make Poverty History and the Live 8 concerts. Her career began in politics where, from 1997 until 2005, she worked for Tony Blair at 10 Downing Street in the Prime Minister's Private Office and played an integral role in 3 successful election victories. Kate was also a director at Freud Communications.

Gail Gallie

Gail Gallie is a business leader with a strong sense of social purpose.

Gail’s background is in marketing and advertising. She has worked for both advertisers and agencies, in the public and private sectors.

Gail started her career working for ad agencies, helping to create campaigns for a variety of clients including P&G, the Ministry of Sound, and the Labour Party. She then took a role in marketing at the BBC and over the next eight years was responsible for the strategy and delivery of many major projects, including the launches of CBeebies and BBC Three.

On leaving the BBC Gail co-founded the strategic communications consultancy GaillieGodfrey, delivering corporate campaigns and brand strategy to a mixture of commercial and philanthropic clients, including Sony Music, the Camden Roundhouse, and the Millennium Cities Initiative. During this period Gail also worked as a freelance consultant for Comic Relief.

In 2010 Gail was appointed CEO of the ad agency Fallon, part of the Publicis Group, delivering campaigns for clients including Cadbury, Eurostar and Skoda.

Amanda Mackenzie

Amanda was a member of Aviva's Group Executive for 7 years and joined Aviva to oversee the rebrand from Norwich Union and to set up a global marketing and communications function.

Amanda has a BSc in Psychology from the University of London, is a graduate of the Insead Advanced Management Programme, a Life Fellow of the RSA and Fellow and past President of the Marketing Society. Amanda has over 25 years of commercial experience, including director roles at British Airways Airmiles, BT and British Gas. She is also a non-executive director of Mothercare Plc. and sits on the audit committee.

She has been on the board of the National Youth Orchestra for 8 years. Amanda is a member of Lord Davies steering group to increase the number of women on boards and was awarded and OBE for services to marketing.

Amanda joined the Project Everyone team on a 2-year secondment from Aviva as executive advisor and will Chair the Project Everyone board of trustees which she is in the process of setting up. Any significant partnerships will be appropriately represented on the board.

Piers Bradford

Piers Bradford is a creative leader, who thrives on delivering major projects.

He is currently the Managing Director of Project Everyone, having spent 2015 setting up and delivering Radio Everyone – a pop up radio station to promote the Global Goals. Radio Everyone had broadcast partners in 75 different countries and featured shows from Bono, Christiane Amanpour, AR Rahman and Rita Ora.

Before joining Project Everyone, Piers was part of BBC Radio 1’s core management team during one of the most exciting and groundbreaking periods in its history. He led the launch of their visual channel on BBC iPlayer, expanding the footprint of the BBC’s key youth brand. Prior to that he was Commissioning Editor for Radio 1 and Radio 1Xtra, overseeing and commissioning all independently produced programming. His documentary commissions won Gold at the 2013 and 2014 Radio Academy Awards and the New York Radio Awards. During this time, Piers also ran the campaigns and outreach work for the 2 networks. This included delivering 'The Radio 1 Academy', creating the 'Take it On' Intern scheme and winning Gold at the Mind Media Awards for the stations work with young people and mental health.

He spent 4 years as Executive Producer for Radio 1's daytime output, including the multi award winning Chris Moyles show. Whilst managing the Jo Whiley show he devised and launched the Radio 1 Live Lounge album, which went on to become a platinum seller.

Katie Bradford

Katie Bradford is a COO with experience spanning start-ups, not-for-profits and commercial companies – with a focus on innovation and social purpose.

In addition to her part-time role at Project Everyone, Katie recently completed an 8-month consultancy as the Interim COO at the Jamie Oliver Food Foundation.

From 2011 to 2014, Katie was Director of Operations at Fallon, an award-winning advertising agency known for its innovative campaigns for Cadbury and Skoda. Whilst there, Katie built Fallon’s digital capabilities and delivered digital campaigns for giffgaff and The Faberge Big Egg Hunt in London and New York.

Katie has also worked in music, TV production and independent film, including her time as a founding Director of the Channel 4 BRITDOC Foundation, a film foundation linking social-issue media to the individuals and organisations who can use them to effect change. As part of her work there, Katie worked on the Oscar-shortlisted documentary End of the Line, which was 90% funded by charities, foundation and individual donors and has changed corporate and government policy both in the UK and internationally.

Rachel Waldron

Rachel is an events specialist, creating and delivering large scale events on a global scale and always with social purpose at their heart.

Rachel was the architect and event lead for The Big Egg Hunt, a public art event which ran in the UK and in cities across the world from 2011-14. This award-winning event raised in excess of £3 million for charity and was developed into a successful franchise model, one of the first of its kind and which has been widely emulated by other charities since.

At Project Everyone Rachel has created and managed the key creative moments across our campaign: from an installation of 193 snowmen in Davos at the World Economic Forum to raising 17 flags around the world to celebrate the gaveling of the Global Goals in September 2016, including a flag raised at the top of the Himalayas, at the bottom of the ocean, in Red Square and even reaching as far as North Korea.

Alison Bellwood

Alison is a creative communications expert with a specific focus on children and education. She worked extensively with some of the world’s most recognised brands (PepsiCo, Unilever, Nestlé) before partnering in the creation of a children’s learning programme –Oddizzi.com – to help children in schools know and understand the world they live in and connect with one another. Oddizzi.com now connects over 100,000 primary aged children across the world with one another.

In 2014 Alison joined Project Everyone to develop the World’s Largest Lesson as part of the awareness building campaign for the Sustainable Development Goals. The World’s Largest Lesson aims to create a generation of Global Goals “champions” determined to see The Goals achieved.

The first World’s Largest Lesson took place at the end of September 2015. Materials were shared enthusiastically in 160 countries with the help of a unique network of partners made up of Ministries of Education, UN agencies, Civil Society and the private sector.

Hannah Cameron

Hannah is a producer and campaign manager with 12 years’ experience on cause-related TV and media campaigns. She is passionate about bringing creative excellence to important causes. Her goal is to help get important messages heard and understood - and to translate that understanding into real and lasting social impact.

For Project Everyone, Hannah headed up our launch campaigns in India and Brazil, recruiting best in class agency partners and leading the strategy across all four international hubs, as well as producing key content for the youth market, including developing the successful Dizzy Goals social media campaign.

This year, Hannah has led our Global Girls for Global Goals campaign, taking the creative lead on our viral hit #WhatIReallyReallyWant film and accompanying response film for world leaders.

Previously, Hannah worked as Richard Curtis’s creative campaigns producer for the last 8 years, covering four Red Nose Days on the BBC, a successful partnership with the Gates Foundation for their Living Proof Campaign, bringing the US telethon Stand Up 2 Cancer to the UK, the production of TV feature Mary and Martha about malaria that was broadcast in over 50 countries, and most recently as Content Producer and Head of International Hubs for the Global Goals Campaign.

Francesca Wilski

Francesca started her career in broadcast journalism working at the BBC, Sky News and ITN before moving to the ‘dark side’ into marketing and communications. Working in some of London’s biggest advertising agencies such as Adam & Eve DDB, Havas Worldwide and Fallon she lead global, multi-platform campaigns for Cadburys, Virgin Media, Unilever, Canon, Danone and Santander.

In 2015 she joined Project Everyone to lead the relationships with our founding sponsors and partners Aviva, Getty Images, Pearson, SAWA and Unilever. During the launch her focus was on producing and distributing our ‘Tell Everyone’ advertising campaign as well as advising those founding partners on their respective internal and external launch campaigns.

In 2016 she managed our communications and events during the Cannes Lions Festival of Creativity, including a session to discuss how business can support the goals, hosted by UN Secretary General Ban Ki-Moon and in partnership with Google.

Most recently Francesca produced several events during our inaugural #GlobalGoals Week including the Girls Campaign finale stunt, the Global Goals Awards dinner in partnership with Unilever and Unicef and the Social Good Summit opening session alongside the UNDP and UNF. Francesca also works closely with our various UN partner agencies on their respective events and communications.

Alice Macdonald

Alice is an international development professional with over a decade of experience in advocacy, policy and communications work across the private, political and not for profit sectors. As well as strategy development and managing our relationships with civil society she leads our work on the Leave No One Behind partnership working to build awareness and galvanize action in more than 30 countries.

She joined us from Save the Children where most recently she ran the action/2015 campaign – one of the biggest coalition campaigns ever made up of over 2000 organizations across 150 countries. She has extensive experience of developing and implementing advocacy and campaign strategies at national, reginal and global level and has contributed and authored a number of policy reports and articles. She has worked around the world from Ethiopia and South Africa to Rwanda where she was a governance adviser in the Office of the President. She began her career at the British Labour Party where she headed the Research Unit and was senior political adviser to the Rt Hon Harriet Harman MP.

Polly Mallinson

Polly's background is in public policy and production. She began her career at the European Commission in Brussels and then Indonesia helping to develop and implement EU strategy with ASEAN. She has a Master in Public Administration from the Kennedy School of Government, Harvard University. Polly also has 15 years of production experience.

She was a producer for Oscar winning director Jonathan Demme before joining Tom Hanks' Playtone. Since joining Project Everyone, Polly has worked alongside Richard Curtis to produce content for the 2015 and 2016 Global Goals campaigns including the Goals content for the 2015 Global Citizen Festival as well as the 2016 viral films #WhatIReallyReallyWant film and Hurdles voiced by Emma Watson.

Francesca Wilski

Francesca started her career in broadcast journalism working at the BBC, Sky News and ITN before moving to the ‘dark side’ into marketing and communications. Working in some of London’s biggest advertising agencies such as Adam & Eve DDB, Havas Worldwide and Fallon she lead global, multi-platform campaigns for Cadburys, Virgin Media, Unilever, Canon, Danone and Santander.

In 2015 she joined Project Everyone to lead the relationships with our founding sponsors and partners Aviva, Getty Images, Pearson, SAWA and Unilever. During the launch her focus was on producing and distributing our ‘Tell Everyone’ advertising campaign as well as advising those founding partners on their respective internal and external launch campaigns.

In 2016 she managed our communications and events during the Cannes Lions Festival of Creativity, including a session to discuss how business can support the goals, hosted by UN Secretary General Ban Ki-Moon and in partnership with Google.

Most recently Francesca produced several events during our inaugural #GlobalGoals Week including the Girls Campaign finale stunt, the Global Goals Awards dinner in partnership with Unilever and Unicef and the Social Good Summit opening session alongside the UNDP and UNF. Francesca also works closely with our various UN partner agencies on their respective events and communications.

Alice Macdonald

Alice is an international development professional with over a decade of experience in advocacy, policy and communications work across the private, political and not for profit sectors. As well as strategy development and managing our relationships with civil society she leads our work on the Leave No One Behind partnership working to build awareness and galvanize action in more than 30 countries. She joined us from Save the Children where most recently she ran the action/2015 campaign – one of the biggest coalition campaigns ever made up of over 2000 organizations across 150 countries. She has extensive experience of developing and implementing advocacy and campaign strategies at national, reginal and global level and has contributed and authored a number of policy reports and articles. She has worked around the world from Ethiopia and South Africa to Rwanda where she was a governance adviser in the Office of the President. She began her career at the British Labour Party where she headed the Research Unit and was senior political adviser to the Rt Hon Harriet Harman MP.