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Global Goals

Project Everyone seeks to put the power of communications behind the Sustainable Development Goals, also known as the Global Goals.

Our mission is to accelerate progress towards a fairer world by 2030, where extreme poverty has been eradicated, climate change is properly addressed, and injustice and inequality are unacceptable.

Devised by Richard Curtis, filmmaker and founder of Comic Relief, we are a team of communications and campaign specialists who sit at the heart of a global network of campaigning organisations, private sector partners, brands, governments, UN agencies, public figures, and social influencers. We are a not-for-profit agency who create campaigns, short films, multiplatform content, convene partners, and put on unique events that all accelerate progress towards the Goals.

Working With Project Everyone

Amina J Mohammed

Deputy Secretary-General of the United Nations

The United Nations

"We welcome the extraordinary contribution and commitment from Richard Curtis and the Project Everyone team to make these global goals famous."

Richard Branson

Founder of Virgin Group

The Virgin Group

"Success with the Global Goals will literally transform millions of people’s lives on this earth. They have to succeed. Project Everyone will make sure the world knows about them."

Emma Flack

Campaigns & Engagement Director

Global Communications, Unilever

"Working with Project Everyone .... resulted in fantastic engagement scores and a great sense of pride across the business as employees told colleagues, friends and family about the Global Goals and why they matter to them personally, Unilever and society."

Tracy Clarke

Director, Compliance, People and Communications, Regional CEO Europe and Americas

Standard Chartered

"Standard Chartered was proud to be a founding partner of Project Everyone and delighted at the results they achieved. We engaged with our staff and clients to raise awareness of the Global Goals and the role that we all can play in promoting sustainable development in our communities."

Dr. Philip Goodwin

CEO

VSO

"The concept behind the World’s Largest Lesson really worked as a way of showing young people how these new sustainable development goals might change their lives….. This kind of action is critical to the success of the SDGs because young people are the generation with the most to lose if we do not achieve the ambition set out in the goals."

Linda Hiebert

Senior Director of Education and Life Skills Development

World Vision International

"The World's Largest Lesson provides valuable curricula that our National Offices can use to reach more children with the right information about the SDGs. Children have the right to know what global leaders are promising to them so they can advocate for their right to a quality education and opportunities for life long learning."

Paloma Escudero

Director of Communications

UNICEF

"Our partnership with Project Everyone has contributed to UNICEF’s mission of engaging children and young people in the achievement of the SDGs. The World’s Largest Lesson provides children the opportunity to learn about the Goals in a creative and innovative way, inspiring them to take action and build a future where every child has a fair chance."

Kathy Calvin

President & Chief Executive Officer

UN Foundation

"We love collaborating with Project Everyone ‎because it always leads to a more creative outcome. Richard and Kate and team have their fingertips on the pulse of culture in service of the Global Goals, and they have helped us bring new champions to the UN."

Global Goals Campaigns

Case Studies

Project Everyone is a not-for-profit creative communications agency. We have a track record of working with businesses, NGOs, UN Agencies and the creative industries. We create campaigns, short films, multiplatform content, convene partners, work with influencers and put on unique events.

Goalkeepers 2018

Launched in 2017 in partnership with the Bill and Melinda Gates Foundation, Goalkeepers is a multiyear campaign dedicated to accelerating progress towards the U.N. Sustainable Development Goals (or Global Goals).

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World's Largest Lesson

The World’s Largest Lesson is an initiative delivered by Project Everyone in partnership with UNICEF to raise children and young people’s awareness of the new Global Goals and encourage them to become actively involved.

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Project Everyone call on the next British Prime Minister to take the lead on the Global Goals

SDG Advocate Richard Curtis, and Project Everyone Co-Founder Kate Garvey, gave evidence to the International Development Select Committee on 11th June, ahead of the UK Government’s submission of its first Voluntary National Review on the Sustainable Development Goals to the UN High-Level Political Forum in July.

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Bringing the Global Goals to London Tech Week

Between the 10th and 12th June 2019, over 20,000 delegates from 98 countries passed through London's Kings Cross to attend the CogX Festival of AI and Emerging Technology.

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Global Goals Week

Global Goals Week is an annual week of action where the United Nations and partners from around the world come together to drive action, raise awareness and hold leaders to account in order to accelerate progress to the Sustainable Development Goals (SDGs), also known as the Global Goals.

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Goalkeepers 2017

On the 20th September 2017, during the UN General Assembly, the first ever Goalkeepers event took place in New York and was streamed live across the world.

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Life Below Water Impact Award

To raise awareness of Global Goal 14, Life Under Water, Project Everyone organized the world’s first underwater award ceremony for the creative industry at the Cannes Lions Festival, bringing attention, literally, to the ocean.

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Climate Calling

Climate Calling is a pop-up radio platform celebrating Global Goal 13 and Climate Action stories from around the world.

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The Global Goals x Mission 2020

Mission 2020 is an organisation convened by Christiana Figueres, former head of the UNFCCC and leading figure of the Paris Agreement.

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SDG Moment 2018

On Sunday 23rd September during the UN General Assembly, Richard Curtis, in his role as UN SDG Advocate, brought a film to world leaders as part of an “SDG moment” presented to bring focus to the Sustainable Development Goals.

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Parliamentary Event: Leaving No-One Behind?

On the 13th November 2018, SDG Advocate Richard Curtis joined parliamentary leaders in the UK to reaffirm government commitment to the SDGs and to making the world safer, healthier, and more prosperous for future generations.

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Leave No One Behind

When world leaders signed up to the Global Goals, they promised to ensure that 'no one is left behind'.

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International Day of the Girl 2017

On October 11th, Project Everyone launched the #FreedomForGirls campaign for International Day of the Girl, in partnership with UNICEF and the Bill and Melinda Gates Foundation.

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Healthy Not Hungry

In 2017, in partnership with the World Food Programme and UNICEF, we focused on accelerating progress to Goal 2 (Zero Hunger) through the Healthy Not Hungry Campaign.

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Davos

We organise high profile events, combining interesting and influential attendees with creative content.

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#WhatIReallyReallyWant

Project Everyone conceives and delivers high profile campaigns – in this case highlighting the rights of women and girls around the world. ‘I think this film is a wonderful idea. How fabulous it is that after 20 years, the legacy of the Spice Girls’ - 'Girl Power’ - is being used to encourage and empower a whole new generation.’ - Victoria Beckham

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International Women's Day

We create unique and specific content to elevate public awareness of significant events, and relate them to the Global Goals.

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Africa Song to Tell Everybody

Project Everyone works with partners across the globe to bring the Global Goals to life. We are versatile in our approach to different audiences and create content appropriate to specific markets.

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Standard Chartered

We worked with a range of insightful and dedicated corporate partners including Standard Charted bank who supported the ‘Tell Everyone’ campaign across their employee and customer networks, as well as leveraging their sponsorship of Liverpool FC to incredible effect.

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Tell Everyone Campaign 2015

Project Everyone’s launch project in September 2015 set out to make the Global Goals famous around the world. We reached 3 billion people in the 7 days.

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Campaign Supporters

Be the first generation to end extreme poverty, the most determined generation to end inequality and injustice and the last generation to be threatened by climate change.

Our partners in this mighty plan

The Global Goals campaign would not be possible without the enlightened and generous support of our partners, and we would like to thank:

Lead Partners

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Partners

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Supporters

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Who

Richard Curtis

Film writer and Director Read Bio

Kate Garvey

Co-founder Read Bio

Gail Gallie

Co-founder Read Bio

Piers Bradford

Managing Director Read Bio

Alison Bellwood

Director, World’s Largest Lesson Read Bio

Alice Macdonald

Policy and Campaigns Director Read Bio

Francesca Wilski

Partnerships Director Read Bio

Jon Hales

Climate and Business Director Read Bio

Rachel Waldron

Events Director Read Bio

Polly Mallinson

Content Director Read Bio

Hannah Cameron

Creative Director Read Bio

Lily Brown

Senior Event Producer Read Bio

Kinvara Jardine Paterson

Senior Campaign Manager Read Bio

Esther Kissiedu

Senior Social Media Manager Read Bio

Richard Curtis

Richard Curtis is a film writer and director, responsible for films such as Four Weddings and a Funeral, Notting Hill, Bridget Jones’ Diary, Mr Bean, Love Actually, The Boat That Rocked, and most recently Trash and About Time.

In the other half of Richard’s life, he is co-founder and vice-chair of Comic Relief, which he started after visiting Ethiopia during the 1985 famine and led to the fundraising event, Red Nose Day. He has co-produced the 16 live nights for the BBC, and since 1985, the charity has made over £1.3 Billion for projects in the UK and internationally. In 2015, he helped bring Red Nose Day to the United States with the partnership of NBC and Walgreens - where it has so far raised over $200 million to help children in the USA and around the world.

Richard was a founding member of Make Poverty History, the campaign for the MDGs and worked both on that and on Live 8 in 2005. As part of his contribution to the MPH campaign he wrote The Girl In The Cafe for HBO and the BBC - a television drama based around the G8 summit - which won 3 Emmys. In 2015 he helped found Project Everyone to work to make the Global Goals famous and effective - and is now a UN Advocate for the SDGs.

Gail Gallie

Gail Gallie is a business leader with a strong sense of social purpose.

Gail’s background is in marketing and advertising. She has worked for both advertisers and agencies, in the public and private sectors.

Gail started her career working for ad agencies, helping to create campaigns for a variety of clients including P&G, the Ministry of Sound, and the Labour Party. She then took a role in marketing at the BBC and over the next eight years was responsible for the strategy and delivery of many major projects, including the launches of CBeebies and BBC Three.

On leaving the BBC Gail co-founded the strategic communications consultancy GaillieGodfrey, delivering corporate campaigns and brand strategy to a mixture of commercial and philanthropic clients, including Sony Music, the Camden Roundhouse, and the Millennium Cities Initiative. During this period Gail also worked as a freelance consultant for Comic Relief.

In 2010 Gail was appointed CEO of the ad agency Fallon, part of the Publicis Group, delivering campaigns for clients including Cadbury, Eurostar and Skoda.

In her spare time Gail co-founded the Outdoor Swimming Society, and is a founder Board Member of the Marketing Academy and the Dot Dot Dot business network.

Kate Garvey

Kate is Co-Founder of Project Everyone and a strategic communications and campaigns advisor specialising in global campaigns and issues. Prior to Project Everyone, her clients and campaigns have included Google; the London 2012 Olympic and Paralympic Games; Product (RED); Live Earth; The Global Fund; UNHCR; the Maternal Mortality campaign; Make Poverty History and the Live 8 concerts. Her career began in politics where, from 1997 until 2005, she worked for Tony Blair at 10 Downing Street in the Prime Minister's Private Office and played an integral role in 3 successful election victories. Kate was also a director at Freud Communications and is an Alumni of the Young Global Leaders.

Piers Bradford

Piers is the Managing Director of Project Everyone – looking after the people, money and process side of what we do.

Piers is one of the original members of the team, having joined in 2015 to set up and deliver Radio Everyone - a pop up radio station to promote the Global Goals. Radio Everyone had broadcast partners in 75 different countries and featured shows from Bono, Christiane Amanpour, AR Rahman and Rita Ora.

Before joining Project Everyone, Piers was part of BBC Radio 1’s core management team during one of the most exciting and groundbreaking periods in its history. He led the launch of their visual channel on BBC iPlayer, expanding the footprint of the BBC’s key youth brand. Prior to that he was Commissioning Editor for Radio 1 and Radio 1Xtra, overseeing and commissioning all independently produced programming, including multiple award winning documentaries. During this time, Piers also ran the campaigns and outreach work for the 2 networks which included creating and delivering high impact campaigns for the 10 million young listeners to the stations.

He spent 4 years as Executive Producer for Radio 1's daytime output, including the multi award winning Chris Moyles show. Whilst managing the Jo Whiley show he devised and launched the Radio 1 Live Lounge album, which went on to become a platinum seller.

Alison Bellwood

Alison is a creative communications expert with a specific focus on children and education. She worked extensively with some of the world’s most recognised brands (PepsiCo, Unilever, Nestlé) before partnering in the creation of a children’s learning programme –Oddizzi.com – to help children in schools know and understand the world they live in and connect with one another. Oddizzi.com now connects over 100,000 primary aged children across the world with one another.

In 2014 Alison joined Project Everyone to develop the World’s Largest Lesson as part of the awareness building campaign for the Sustainable Development Goals. The World’s Largest Lesson aims to create a generation of Global Goals “champions” determined to see The Goals achieved.

The first World’s Largest Lesson took place at the end of September 2015. Materials were shared enthusiastically in 160 countries with the help of a unique network of partners made up of Ministries of Education, UN agencies, Civil Society and the private sector.

Alice Macdonald

Alice is an international development professional with over a decade of experience. As well as leading our campaigns and strategy work, Alice’s work includes building partnerships with organisations from around the world from the UN to civil society. Her prior experience spans politics, the NGO sector and the private sector. She was previously Head of Campaigns and Advocacy at Save the Children where she ran one of the biggest global coalition campaigns ever focussed on the SDGs. She has worked around the world including as a governance adviser in the Office of the President of Rwanda and supporting country level advocacy work in South Africa and Ethiopia. She began her career at the British Labour Party where she headed the Research Unit and was a senior political adviser on international affairs. She is a Labour Party Councillor in Southwark in London where a strong focus of her work has been focussed on opportunities for young people.

Francesca Wilski

Fran previously worked in broadcast journalism working at the BBC, Sky News and ITN before moving over to the ‘dark side’ into marketing and communications. Working in some of London’s biggest advertising agencies such as Adam & Eve DDB, Havas Worldwide and Fallon she lead global campaigns for Cadburys, Virgin Media, Unilever, Canon, Danone and Santander.

Since joining Project Everyone in 2015 she has lead the relationships with our sponsors and partners including Aviva, Google, Getty Images, Pearson, SAWA, Unilever and UN partner agencies.

Fran is also the Creative Director on Goalkeepers, an ongoing multi-platform campaign founded in collaboration with the Bill and Melinda Gates Foundation which uses powerful stories, data, and partnerships to highlight progress achieved for the SDGs, hold governments accountable to them, and bring together a new generation of leaders to address and accelerate action in support of them.

Jon Hales

Jon is a passionate believer in business as a force for good in the world, and leads our Business Avengers campaign, bringing together 17 of the largest and most influential companies in the world to drive awareness and accelerate progress from the corporate sector towards the Global Goals. Jon also works with our creative team and NGO partners to develop campaigns which influence action and behaviour change with regards to the climate crisis.

Jon comes from a background in trade shows and conferences, where he spent over a decade successfully building partnerships with the private sector. Before joining Project Everyone, Jon was Director of Strategic Partnerships for Climate Action, where his focus was on creating public-private partnerships to accelerate the low carbon transition, working with companies such as BMW, UBS, BBVA, Western Digital and S&P Global to forge connections with UN Agencies, Mayors, Ministers of Environment, Development Banks and Institutional Investors.

Jon is also the author of two children’s books – ‘Mathimals’ and ‘When I Grow Up’ - inspired by his time as an English teacher in Taiwan in another life!

Rachel Waldron

Rachel is an events specialist, creating and delivering large scale events on a global scale and always with social purpose at their heart.

Rachel was the founder and producer for The Big Egg Hunt, a public art event which ran in the UK and in cities across the world from 2011-14. This award-winning event raised in excess of £3 million for charity and was developed into a successful franchise model, one of the first of its kind and which has been widely emulated by other charities since.

At Project Everyone Rachel has created and managed the key creative moments across the campaign: from an installation of 193 snowmen in Davos at the World Economic Forum to raising 17 flags around the world to celebrate the gavelling of the Global Goals in September 2016, including a flag raised at the top of the Himalayas, at the bottom of the ocean, in Red Square and even reaching as far as North Korea.

Polly Mallinson

Polly's background is in public policy and production. She began her career at the European Commission in Brussels and then Indonesia helping to develop and implement EU strategy with ASEAN. She has a Master in Public Administration from the Kennedy School of Government, Harvard University. Polly also has 15 years of production experience.

She was a producer for Oscar winning director Jonathan Demme before joining Tom Hanks and Gary Goetzman's production company, Playtone. Since joining Project Everyone, Polly has worked alongside Richard Curtis to produce content for all the Global Goals campaigns including the viral films #WhatIReallyReallyWant and Freedom.

Hannah Cameron

Hannah’s career has focused on harnessing the power of the creative and entertainment industries for social good. As Creative Director at Project Everyone, she has overseen the creation of content for a global youth market, devising the Dizzy Goals, #WhatIReallyReallyWant and #FreedomForGirls campaigns as well as building a network of creative partners in Brazil, India and South Africa. Most recently she produced the 2017 and 2019 Goalkeepers event in NYC for the Bill & Melinda Gates Foundation - bringing together political and thought leaders, celebrity and grassroots activists to discuss what needs to be done to achieve the Global Goals.

Previously, Hannah worked as Richard Curtis’s Campaign Manager, working alongside him to deliver four Red Nose Days on the BBC, the launch of the Robin Hood Tax Campaign in the UK, the TV feature Mary & Martha and surrounding campaign for Malaria No More and producing the first Stand Up to Cancer in the UK with Cancer Research UK and Channel 4.

Lily Brown

Lily is a passionate producer of both live events and online content, focussing on the power of music and storytelling to convey important messages and urgency of the Global Goals.

Following an early career in music management and show production, Lily pursued her interest in the international development sector and joined PE co-founder Richard Curtis’ private office, as his Project Manager and Creative Producer in 2017. Working alongside Richard, Lily delivered three Red Nose Day USA shows with NBC, two Red Nose Day UK shows with the BBC and lead Red Nose Day USA’s Omaze partnership and fundraising campaigns, raising over $3 million for the charity.

Having worked closely with them for two years, Lily joined the Project Everyone team in 2019 and is now a Senior Event Producer at the organisation. In her time at Project Everyone she has worked predominantly on Goalkeepers in collaboration with the Bill and Melinda Gates Foundation, producing music performances and speaker sessions for the event, working with celebrity performers, thought leaders, grassroots activists and presenters to bring the message of the Goals to life. In 2020 Lily also worked with the World’s Largest Lesson team and partners, UNICEF, to produce the World’s Largest Lesson Live, an online education show for YouTube.

Kinvara Jardine Paterson

Kinvara believes in the power of education to bring about positive change. Her career began as a teacher through the Teach First programme in a primary school in London. She then taught in Norway and Australia, before moving to Nepal where she implemented a teacher training programme to 500 young women living in rural communities.

 

As Senior Campaign Manager for World’s Largest Lesson (WLL) Kinvara brings creative resources for teaching and learning about the Global Goals to life. She recently produced World’s Largest Lesson Live, an inaugural YouTube show to inspire youth action for the Goals that featured UN Leaders in conversation with popular teen personalities Millie Bobby Brown and Sofia Carson.

Kinvara works alongside WLL’s key partner UNICEF, to ensure all children are able to learn about the Global Goals wherever they live and the programme has now reached over 15 million young people.

Esther Kissiedu

Esther has over 13 years’ experience in media relations and digital communication, working with prominent broadcast media and publishing brands. She joined Project Everyone in April 2020 during the pandemic, as the Senior Social Media Manager; leading on strategic development on the Global Goals’ social and digital channels, with oversight on the World’s Largest Lesson.

Esther has a passion for creative storytelling through various digital means to bring about social impact and change. Prior to during Project Everyone, Esther was part of the ground-breaking behaviour change campaign, MTV Shuga, where she was fundamental in growing their presence globally – in the regions they operated and beyond – by fusing their key messages of sexual and reproductive health with entertainment and creativity. She represented the company at various globally speaking events talking about the power of transmedia to change attitudes and behaviours with young people.

She previous spent 6 years at the Financial Times working closely with FT journalists to position them as the leading experts on business and finance and securing media interviews with broadcasters such as Sky, BBC, Al Jazeera and CNBC. As well as building the FT’s brand and reputation through world-class global events. Later focusing on digital innovation by implementing digital training and restructuring internally.