Project Everyone’s launch project in September 2015 set out to make the Global Goals famous around the world. We reached 3 billion people in the 7 days after the Goals were agreed through these key activities:
The World’s Largest Lesson was shared in over 160 countries and translated into 30 languages for millions of children.
The World’s First Global Cinema Ad produced by Aardman and voiced by Liam Neeson and Michelle Rodriguez premiered across 34 countries through SAWA.https://www.youtube.com/watch?v=Ob-K-dECobE
A highlights show from the Global Citizen
Festival headlined by Beyonce and Coldplay was broadcast in 150 countrieshttps://www.globalcitizen.org/en/
Global icons like Stephen Hawking, Daniel Craig, Jennifer Lawrence, and Meryl Streep contributed to the crowdsourced film 'We The People’https://www.youtube.com/watch?v=RpqVmvMCmp0
140,000 Posterscope sites across the world spread news of the Global Goals
Usain Bolt, Gareth Bale, Arsenal FC and countless others posted ‘Dizzy Goals’ on YouTube leading to over 250 million views.
To mark the agreement of the Goals, we video mapped the UN building with a projection highlighting the 17 Goals.
Flags representing each of the 17 goals were sent to iconic location, to represent the highest, furthest and lowest points around the globe.