On the 20th September 2017, during the UN General Assembly, the first ever Goalkeepers event took place in New York and was streamed live across the world. The event, hosted by the Bill and Melinda Gates Foundation, brought together 400 leaders from across the world in order to accelerate progress towards the Global Goals and focused on the themes of Global health, Women and Girls and purpose-driven technology. Project Everyone partnered with the Gates Foundation on Goalkeepers leading strategic and creative work around the event.
The event was hosted by Bill and Melinda Gates and featured renowned speakers from President Obama, Prime Minister Trudeau, will.i.am, Malala, Stephen Fry, George The Poet to Queen Rania telling stories, revealing solutions, and highlighting champions.
The event included the announcement of ‘Goalkeepers accelerators’ bringing together partners from different sectors around common agendas for action, to catalyse investments, expertise, and innovation to drive progress towards the Goals. The 2017 accelerators were investments in supporting women’s movements, advancing digital financial inclusion, fighting child undernutrition and building the capacity of community health workers across countries.
The event featured new films and creative content including:
Best of Times, Worst of Times:
a film produced in partnership with VICE which showcases the remarkable progress that has been made in recent decades juxtaposed with the work that remains in the fight against global poverty.
The Power of Women’s Movements:
an accompanying film to the women’s movements accelerator; it highlights the crucial role which women’s movements play in advancing gender equality.
the viral film created by Project Everyone for International Day of the Girl was premiered at Goalkeepers.
Ahead of Goalkeepers we ran a public facing campaign on screens in Times Square and on bus shelters across New York City, featuring Goalkeepers audience members.
Additionally, the first annual Goalkeepers Report was launched by the Gates Foundation ahead of the event. The report tracks 18 data points from the Goals, including child and maternal deaths, stunting, access to contraceptives, HIV, malaria, extreme poverty, financial inclusion and sanitation. The data is complemented with stories about the leaders, innovations and policies that have made a difference in countries where progress has been most significant.